Photography and digital media have so many applications for business owners. Product photography is an oft-used discipline of photography that seeks to showcase a product and its features. It can be easy to think of product photography as a direct ad pitch for a consumer. The photos or videos show how to use a product, how convenient the product is, or what unique features set it apart from competitors. However, product photography has more dimensions to it. Especially in spaces like social media, photography can be used to make a soft sell. (more…)
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If You Want a Different Portrait, Change Your Surroundings
If you’ve had professional portraits taken before, you’re probably familiar with the standard experience. You wear a nice suit and do a weirdly robotic pose in front of a generic, heathered background. The photographer grabs a couple pictures and you see the result a few weeks later. You look stiff and uncomfortable (because you were). Despite what you may see on LinkedIn, professional (or personal) portraits don’t have to be that way! If you want a different portrait, you need a different approach. Changing your surroundings and perspective can help you create a portrait that is truly unique. (more…)
Drone Photography Provides Access and Perspective
Drone photography and videography exploded into popularity a couple years ago. It seemed like everyone was using a drone for everything, and with good reason. What makes drone photography so appealing is that the technology provides access and perspective — two key elements for quality photography. With a drone, you aren’t limited to places that you as the photographer can physically reach. You can also capture a point of view that is totally unique. With a drone in your arsenal, you can create dynamic images that were previously impossible to achieve. (more…)
The Many Ways a Food Photo Shoot Can Go Wrong
There are some actors or models (called “talent” in the business) that gain a reputation for being difficult to work with. It’s a stereotype really — the hard-to-please diva that could turn on the project in the blink of an eye. If you think people can be temperamental, food is even worse! Food photography and videography are some of the most difficult disciplines within visual media. That’s because the visual quality of food and drinks deteriorates quickly. When you want to produce quality food photography, there’s a lot that can go wrong. Here are some of the most common problems. (more…)
3 Reasons to Hire an Event Photographer
Event photography is a huge asset for any major event. Photography of the special day will help jog your memory years in the future. While you spend the day experiencing moments, event photography documents the entire timeline, giving you a living memory. When the moment matters, you want to hire a professional event photographer to make sure everything goes perfectly. Here are 3 of the biggest reasons why you should hire a professional when it comes to event photography. (more…)
Communicate Powerfully With Creative Design Photography
Whether you’re a brand trying to share your message with consumers, or your an individual trying to tell your story to others, your goal with any form of communication is to do it powerfully. Powerful communication stands out in the mind of the recipient. When you create a stark message — with any medium — you’re more likely to illustrate your point in a memorable way. Creative design photography is the apex of this idea. Creative design photography blends traditional photography with design elements to produce communication your audience won’t soon forget. (more…)
Is Your Video Up to Quality Standards?
As a savvy business owner and marketer, you understand the value of video for your business. Video is the most-consumed form of media in the world. It’s the most immersive of the readily available media because it engages more senses than audio or the written word alone. Plus, it’s easier than ever to create video, since nearly every phone now has that capability. Video is a great way to get your message out to a group of people, so you’re definitely using this medium to promote your business. Before you post your video online though, ask yourself if it’s up to quality standards. (more…)
What You Could Gain From Creative Direction
Quick, how would you describe your brand’s marketing strategy? If you responded, “I don’t know,” or “what brand?” then you may be in need of some creative direction. No matter what your business is, you probably have a website and you definitely have a brand. How you choose to portray your business online will directly affect how your customers feel about you. Everyone wants to make a strong first impression, and the best way to do that is with consistent copy and visuals. When you have creative direction, you have a brand that tells your story and connects with customers. (more…)
Lifestyle Photography Creates A Gift With Meaning
What’s your current process for gift shopping? If you’re like most people, it probably involves waiting too long to start, becoming frustrated by your inability to choose something, and ultimately settling on an unsatisfying item. Even with free two-day delivery, the gift-giving process is still a slog. All you want is to show your loved one that you care. You want to give them something that they will keep and cherish. If you’re ready to step up your game and give a gift that your loved one will truly appreciate, it’s time to explore lifestyle photography. (more…)
How To Get The Most From Your Product Photography
Doing business in 2018 is all about image and branding. In fact, you’re arguably only as good as your website and social media channels. If you’re trying to attract new business, you need an appealing online presence underscored by a strong reputation. You also need visual content to fill that website. That’s where the value of product photography comes into play. No matter what your product is (even if your product is a service), you must be able to capture the essence of that product (what makes it unique/fun/valuable) in visual content. Here’s how you can get the most out of your product photography. (more…)