When it comes to marketing, images are typically designed, staged, and prepped for optimal light exposure, angling, positioning, etc. However, excellent visual marketing doesn’t seem staged or unnatural. On the contrary, people are drawn to images they can relate to, and effective visual marketing entails creating photographs of products and people that appear natural, as well as clear and professional. Lifestyle photography with Dallas photographer, Doug Davis, can help present a product in a regular, but enticing, setting to improve the impact of the product’s marketing campaign and its appeal to everyday consumers.
Like the Name Suggests
As the name implies, lifestyle photography is a form of portrait/people photography that aims to depict the subjects in real-life events and situations. The image should feel less like the consumer is viewing an advertisement and more as though the customer were watching people use the product in question. As a marketing tool, it can allow consumers to visualize using and enjoying the product, rather than simply admiring it in its packaged form.
Capturing the Moment
The goal of lifestyle photography is to blend real life and real people with professional photography and expert visual marketing to create a sense of realism. Though the phrase “capturing the moment” may seem clichéd at times, it explains exactly the formula for effective lifestyle photography. Excellent equipment is vital to the finished product, but it takes a trained and talented professional to know which moments feel the most spontaneous and natural. Doug Davis has extensive experience capturing realistic portraits of people in everyday settings enjoying products and services from Texas Instruments, Southwest Airlines, Methodist Hospital, HP, Dell, and Heritage Bags.
Send the Right Message with Professional Lifestyle Photography in Dallas
If you require the expertise of a professional to develop custom lifestyle photography for your website, or a high-quality video to promote your business, event, or charity, then speak with your Dallas photographer about visual marketing today. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas 75226. You can reach our Dallas office by calling (214)746-6336, or email Doug at doug.davis@d2studios.net. We will be happy to consult with you regarding any of your commercial photography needs.