When you think of portrait photography, what comes to mind? Most people associate this type of photography with newborn babies, senior year, or the family Christmas card. Actually, portraiture has a serious side, making it an invaluable tool for professionals and other high-profile individuals. Business portraiture is versatile, too, making it a must-have for job hunters, business owners, and even executives. D-Squared Studios, a Dallas, TX commercial photography studio, shares tips on using portraits for professionals.

Add a Memorable Touch to Your Business Cards

Think about all the signs and advertisements you pass on your daily commute. Which catch your eye: those that feature images and text, or those that only use text? Most people take note of ads that include both text and images. Now, think of your business card as a pocket-sized billboard. Including your professional head shot on the card adds visual interest, makes you more memorable, and is identifiable at a glance. Because you have limited space, include a head shot instead of a full-body shot.

Create a Stronger Online Presence

Add your business portrait to your website, blog, and printed materials. This accomplishes several things. Foremost, it lends credibility. Web visitors rely on a combination of content, website visuals, and usability to evaluate your website and gauge its relevancy and trustworthiness. Including a professional-looking image of yourself suggests openness and a personal touch—two things that aren’t always easy to find online.

Sharpen Your Image on Social Media

If you are active on social media, a picture taken by your Dallas professional photographer is preferable to a grainy, poorly composed image. It may look great on Instagram, but that doesn’t mean it’s appropriate for every situation. Does this mean you need a generic head shot? Absolutely not, says Doug Davis, owner of D-Squared Studios. Cultivating a public image or personal brand on social media is essential, which is why we strive to create images with equal parts of professionalism, personality, and visual appeal.

Present Yourself in Press Kits

Press releases, presentations, and other public forms of professional communications become more memorable and effective when accompanied by a professional portrait. As most advertisers will tell you, any kind of image draws readers’ eyes to important points. If you don’t supply a suitable image with your external communications, don’t be surprised if they come up with an alternate—an irrelevant or unflattering picture used as filler.

Need a professional business portrait in Dallas, TX? To learn more about commercial, lifestyle, and professional portrait photography in DFW, or to schedule a meeting with Doug Davis, contact D-Squared Studios at 214.746.6336. For the latest news and project updates, find us on Facebook.