What to Ask Your Professional Photographer

ask an expertThe advantages of hiring a professional photographer over using stock photos or amateur photography for your marketing needs are many. Your images will be original, and they’ll be more likely to properly illustrate the idea you wish to convey. Still, finding the photographer that’s best suited to your project is as important as choosing professional photography in the first place. However, by asking the right questions, you can increase your chances of choosing the right professional photographer, and of creating engaging, memorable images for your project.

How long have you been photographing professionally?

Photography is a great hobby for many people, but for others, it’s been a calling since their early formative years. You can ask your photographer what kind of equipment will be used, which can indicate, to an extent, his/her level of professionalism. However, the more important question should be how long the photographer has been creating professional images. Professional photography requires a broad range of skills that can only be refined and perfected with years of dedicated experience in the field.

What’s your specialty?

Like any art-form, photography can be categorized into several specialties, such as creative design, products, profiles, and lifestyle photography, among many others. Be sure to ask any potential photographers what they’re specialty is, if any, and how that expertise will help in creating your imagery.

Do you have examples of your previous work?

Regardless of reassuring words, nothing will prove the photographer’s skills like the work he/she has already produced. Before agreeing to hire the photographer, or signing a contract, ask to see samples of previous work, especially those that relate to the idea and imagery you’re aiming for.


Dallas-based commercial photographer Doug Davis has worked with a wide range of clients, from American Airlines to the Susan B. Komen Foundation. If you need a professional photographer or videographer to create the unique images you need to portray your company, or to capture the especially precious events in your personal life, then contact D-Squared Studios, today at (214) 746-6336.