Blogs. Everyone seems to have one these days. In fact, you’re reading ours right now, after all. We’re right there with other aspiring bloggers. Unfortunately, the more popular and common a creative/informational/marketing medium becomes, the more saturated it is. How can you possibly stand out from the crowd when there are so many fish in the pond? The truth is, anyone can put up a blog with some nice pictures and words in an attempt toward search engine optimization. What’s going to really put you over the edge in terms of polish is a professional video?
Having it All
We’re not talking about a “Vlog” (or video blog) where you pour your heart out in front of a webcam rather than writing out your thoughts. Even if your blog is purely professional and utilized as a marketing tool, there is value in having written words, pictures, and quality videos. The people you are trying to draw to your business are all different. Some may love to read. Some may prefer looking at pictures or watching videos. Having a video in your blog ties everything together and offers something for everyone. This sends a subtle message to prospective clients that you have their best interests in mind.
Ahead of the Curve
Statistically, 85% of Internet users say that they watched video online in July of 2013. This is probably a fairly consistent number up to the moment that you are reading this. Conversely, there are still 75% of major businesses not utilizing video on blogs or websites. Don’t you want to jump to the front of the line before it becomes too crowded? That said, why focus your time and energy on figuring out how to produce the video you need for your blog or website if video production is not your area of expertise. Let D2 Studios take care of that part for you.
About Doug Davis and D-Squared Studios
Doug Davis has been producing professional, engaging videos and product, food, and lifestyle photography from his Dallas studio for over 20 years. We’d love to discuss how video can play a vital role in your dynamic marketing strategy. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas 75226. Contact our office at (214)746-6336 or doug.davis@d2studios.net to schedule a consultation.