According to the data technology experts at WebDam, an astonishing $135 billion will be spent in 2014 alone on new digital marketing products like apps, online ads, websites, press releases, and infographics. In fact, these same experts predict that by 2015, one-quarter of all advertising dollars will be spent in online or digital ads. Since advertisers are simply following market trends, gaining and maintaining a solid customer base depends on providing quality, informative digital content. One of the most effective ways you can provide that content to your customers is through video marketing. Today, Dallas videographer and photographer Doug Davis will discuss three reasons why high-quality videos need to be a part of your cutting edge marketing strategy.

Videos Keep Visitors on Your Page Longer

Studies have shown that the average website visitor will either stay on a single webpage for 10-20 seconds before clicking away, or remain on a page for a few minutes or longer. The difference depends on the quality and clarity of the content on the page. Well produced, informative, and engaging videos are a smart way to keep potential customers on your website past that critical 20-second mark.

Video Enhances the Customer Experience

Gone are the days when customers will simply take your word when it comes to the quality, usefulness, or value of your product. Today’s information-hungry consumers want to know more about the things they buy. One of the most effective ways for you to provide this information to your customer base is through high quality, informative videos that allow the customer to vicariously engage with your product before purchasing.

Videos Increase Conversion Rates

Ultimately, drawing in potential customers and creating an engaging online experience is all about the conversions, how many of those ungagged website visitors you’re able to “convert” into paying (and, hopefully, returning) customers. In fact, according to Internet Retailer, viewing a video related to a product or service increases the viewer’s likelihood of buying that service or product by 85%.

About Doug Davis and D-Squared Studios

Doug Davis has been producing professional, engaging videos and product, food, and lifestyle photography from his Dallas studio for over 20 years. We’d love to discuss how video can play a vital role in your dynamic marketing strategy. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas 75226. Contact our office at (214)746-6336 or doug.davis@d2studios.net to schedule a consultation.