Engaging with your customers is the golden rule of marketing, but how exactly do you go about it? Because video appeals to the eyes as well as the ears, it’s an ideal medium for engaging and interacting with potential customers. Introductory videos can tell a story, introduce your brand, and – most importantly – keep visitors on your website longer. Today, we’re discussing a few ways your website could benefit from an introductory video.

Introduce Your Products/Services in an Entertaining Way

You probably grew up watching TV and so did most of your customer base. There’s a reason why we love to watch moving, talking pictures: they feel more real, more grounded in our own experience of life, more connected to the person on the screen. Introducing your products or services using video can tap into that connectedness and engage potential customers on a base level.

Boost Your SEO

If you rely on online traffic to build your company and you’re not concerned about SEO, you need to rethink your marketing strategy. SEO helps your website get found on search engines like Google. Introductory videos – and any original video content on your website for that matter – boost SEO by appealing to Google search engine results page algorithms. Just make sure the video content is informative, original, and concise and make sure your titles and descriptions are accurate.

Let Your Customers Get to Know You

In an online environment, you need to tell a story and you need to do it quickly. You’ve only got your reader’s attention for about 10 seconds before they’re most likely to bounce to a different site. An introductory video is a great platform for telling your story in a concise, informative way.

About Your Dallas Professional Photographer:

Doug Davis has been producing professional, engaging videos and product, food, and lifestyle photography from his Dallas photography studio for over 20 years. We’d love to discuss how video can play a vital role in your dynamic marketing strategy. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas 75226. Contact our office at (214)746-6336 or doug.davis@d2studios.net to schedule a consultation.