Words can convey a lot but they don’t convey everything. Saying that someone is handsome or that a person is wearing red will conjure up an image, but not as sharp, detailed, and vibrant as a visual. You can talk and talk and talk about your value, or about the beauty of what you created, but if you want to make a durable impression, a picture is worth a thousand words.
Marketing
Photographs matter. This fact was proven during a study that tracked eye movement via webcams of people looking at Facebook. Less time was spent looking at advertisements and wall posts than the cover photo. Photographs are visually rich stories. People enjoy looking at photographs and sharing them. In fact, over 300 million photos are posted on Facebook daily.
Social Media Networks
It can be a free-for-all on Facebook and other social media sites with hundreds of thousands of people posting each day. However, visuals and photographs are an important part of marketing. People want to know about you and your business. Use this to your advantage. Take behind the scenes photographs, shoot people working in an un-staged environment, even show step-by-step images of your production process. Don’t let photography be an afterthought, keep it at the forefront because it is an effective and efficient way to present.
Words vs. Images
People forget words. Words run together. But our brain recognizes and remembers visuals more effectively than words. It has been said that pictures attract our attention like magnets. After all, over 65 percent of the population is visual learners. If you want to engage people, use images. Some of the benefits of using visuals are:
- Visuals transmit messages faster
- They trigger emotions
- Recall is faster when images are paired with text
ABOUT YOUR DALLAS, TX, PROFESSIONAL PHOTOGRAPHER:
Doug Davis has been producing professional, engaging videos and product, food, and lifestyle photography from his Dallas, TX, studio for more than 20 years. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas, 75226. Contact our office at (214) 746-6336 or email Doug at doug.davis@d2studios.net.