You experience product photography every day when going about your business. It encompasses every aspect of your life from the makeup and jewelry you wear, to what you buy when you’re shopping, to what you choose to eat, to furnishing your home, and more. It may be a cereal box or a tobacco product. You may see it on a store window, on TV, or on a billboard. Sometimes we barely notice, but our brains file away more than we realize. If you have a product you want to sell, you may want to find yourself a professional product photographer. If you’re not certain about hiring a professional, read on to find out what product photography encompasses.

Do You Need a Product Photographer?

Let’s answer that question with another question. Do you want your product to look so good everyone believes they need it? If the answer to that question is yes, then you need a product photographer.

How Can a Product Look So Good?

Professional photographers make a product look good by using the right equipment, lighting, and more:

Lenses: Professional photographers use a variety of photographic lenses. Some lenses include:

• The prime lens: provides sharpness.
• The macro lens: focuses in on detail.
• Tilt-shift lens: helps eliminate distortion.

Lighting: Some professional photographers will tell you that the appeal of their product photographs is all due to the lighting.

Backgrounds: The color and type of background of a photo can help create a product that people want to get their hands on. Some backgrounds include plexiglass (black or clear), colored seamless paper, light cubes, and light tents.

It’s All About the Product

Product Photography is all about the product. For instance, when shopping online, you cannot feel the texture of clothes, sheets, towels, or other items. A good product photographer with vision and experience can choose the appropriate lighting and the perfect lens to bring the items to life with a close-up, detailed photograph.

ABOUT YOUR DALLAS, TX, PROFESSIONAL PHOTOGRAPHER:

Doug Davis has been producing professional, engaging videos and product, food, and lifestyle photography from his Dallas, TX, studio for more than 20 years. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas, 75226. Contact our office at (214) 746-6336 or email Doug at doug.davis@d2studios.net.