The Importance Of Product Photography

productphotographyEvery product needs a photographer. Products don’t sell themselves. People sell products and in order to get the public interested in buying a product, you need to market it. Part of marketing a product is supplying photographs of the product to the public to generate interest. If these photographs are bland and uninteresting will people want to buy your product? No. However, if the product color, shape, texture, or even taste is captured in the photo the public may want to run out and buy it, and there lies the importance of product photography.

Product Photography

Product photography is a form of commercial photography based on creative artistic expression, which of course varies depending on the person. Its purpose is to highlight products that a company or organization is trying to sell. In many cases a professional team of experts is required to help prepare the product for the photograph once the idea is agreed upon.

The Product

There are large, medium, and small types of products. Each product has its own unique size. What is required to photograph a small product may be different than a medium or large product, but there are certain things that are always considered in professional photography including:

  • Lighting: For instance, natural lighting adds warmth to your photograph.
  • Distance: The distance is important because taking a picture from the wrong distance will make it blurry.
  • Color: Choosing the right colors can make your photo pop.
  • Creativity
  • Lens size
  • Depth
  • Angle: The importance of a proper angle cannot be overstressed. Experimenting from several angles is a must.

Product Size

The size of the product makes a difference in how you will stage and photograph it. For instance, for large products the picture should be kept simple and should highlight the product alone by using a clear background. Regardless of the size, however, the goal is to inspire people to want to buy that particular product over another product.


Doug Davis has been producing professional, engaging videos and product, food, and lifestyle photography from his Dallas, TX, studio for more than 20 years. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas, 75226. Contact our office at (214) 746-6336 or email Doug at