Lifestyle photography is all about just that, life and capturing natural moments within life. Sometimes those moments are simply about an individual’s lifestyle, but sometimes they are about the product that individual uses that helps define their lifestyle. Whether it be Nike sneakers for jogging or playing professional basketball, the iPad for executives, or a cell phone for the masses, lifestyle photography is all about capturing those spontaneous moments.
Lifestyle vs Product Photography
You might be wondering: If lifestyle photography is about a product, then what is product photography? Product photography is about the product itself, the features of the product, and why that particular product is better than others like it. It conveys why the consumer may want that product, for instance, because it is easy to use, it’s fun, and it has more features than a competitive product.
Lifestyle photography that features products is about how those products are used and why you need them. You need running shoes to make your jog safe and comfortable. You need a cell phone to text, share photos, and keep in touch with your family and friends. You need that Texas Instruments scientific calculator for high school and college algebra and calculus. Products make our lives easier and more enjoyable, and can save us time.
Marketing a Product
Want to sell a product? Then capture that special moment. Whether it be for packaging, a catalog, or website, how you market your product is important for sales. By capturing that product as an essential part of everyday life, the consumer feels they need it. The same things that go into any photograph are also important to lifestyle photography including:
- Setting
- Background
- Color
- Lighting
- Composition
- Angle
But with lifestyle photography other important features are making the use of the product seem ordinary, commonplace, and, therefore, capturing the feeling of spontaneity in the photograph.
ABOUT YOUR DALLAS, TX, PROFESSIONAL PHOTOGRAPHER:
Doug Davis has been producing professional, engaging videos and product, food, and lifestyle photography from his Dallas, TX, studio for more than 20 years. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas, 75226. Contact our office at (214) 746-6336 or email Doug at doug.davis@d2studios.net.