Despite ever-increasing Internet speeds, the process of getting users to your website and converting them into clients or customers can feel like an arduous journey. You use certain tactics to get your website found. Keeping visitors on your site is a whole different process. Once users arrive at a website, they want to quickly find the information they need. Offering a variety of engaging media for them to interact with along the way can increase your odds of keeping them around.
Use a Mixture of Photos, Videos, and Graphics to Engage Your Audience
Multimedia has become the standard when it comes to presentation. Whether it’s a journalistic website or a sales presentation, mixing in a variety of photographs, copy, video, and graphics to inform your audience is key. Whatever you’re trying to communicate will dictate what medium you should use. A graphic may be perfect for laying out a schedule, while a video is ideal for showing off cool features.
Find Someone Who Can Work With a Variety of Media for Your Website
Hiring a videographer, photographer, graphic artist, and copywriter individually can be expensive and time consuming. When you’re working on your website’s next big project, you need someone with creative direction. You want to find a master of multiple media so that your website’s aesthetic will have a cohesive feel. Above all, you need someone who can communicate clearly with your audience. Don’t forget, your website’s primary function is to help visitors find the information they need.
Ready to Hire A Creative Media Guru?
Doug Davis is a professional photographer, videographer, and director with studio space in the Dallas area. For more than 20 years, he has worked with major brands to produce engaging content across all media. To learn more about the creative direction Doug Davis can offer to your company’s website content, contact Doug’s office, D-Squared Studios, in Dallas, TX at (214) 746-6336.