What do you think of when you hear “director?” If you’re not plugged into the world of production, it might be a caricature. The cartoon picture of a director is a portly man causing a fold-out chair to sag as he sits in it hollering cues through a megaphone. Perhaps he’s even wearing something pretentious like a beret or an ascot. There’s also the manic creative genius stereotype: a fast-talking Tarantino-type whose method is madness. In reality, there’s plenty of middle ground to be found. A good director helps you articulate your vision. He or she brings to life the concept you’re trying to illustrate. Really good directors even keep you under budget! This is why you shouldn’t take your director for granted.

A Project Director is a Creative Resource for Your Vision

The director isn’t just the person yelling “cut!” or asking people to give more emotion. On a creative project, a director works to capture the essence of your idea in whatever medium you’re using. If you say you want your brand to appear relatable and approachable, your director can use their prowess in lighting, framing, and staging to help create the desired effect.

The Director Also Acts as a Reality Check

If you’re not a full-time production person, you may not have a sense of what’s realistic for your project given your budget. A creative director can help act as a functional partner during the execution of your idea. If you share your thought process and budgeting limitations with the director, they can provide sensible solutions for equipment, while helping you understand what can expect to see as a final product. Don’t take your director for granted; the more you keep them in the loop, the more they can help.

Do You Need a Talented Director You Won’t Take for Granted?

Doug Davis is a professional photographer, videographer, and creative director based in Dallas. Doug has over twenty years experience helping giant companies and individuals alike bring their ideas to life. If you need a talented partner that can act as a functional and creative resource, contact Doug at D-Squared Studios in Dallas, TX at 214-746-6336.