As a modern marketer or business owner, you probably use a variety of media to help establish your brand and communicate with your clients or customers. Maybe you tend to use one medium over another — it’s a logical thing to do. Each medium has its own strengths and weaknesses. Video is one of the world’s most popular media. Thanks to increasingly affordable and high-quality technology, anyone can be a videographer at any moment. That presents a powerful opportunity and challenge for your business. Shooting video is easy; mastering video takes loads of practice. Here’s a little crash course on how video can bring your story to life.

Just as Life is Continuous, Video Is a Continuous Medium

It may seem needless to say, but video is very different from print. Maybe less needless to say, video is also very different from still photography. In fact you could make a compelling arguments as to whether still photography is more similar to video or print as a medium.

As a visual medium, video obviously engages different senses than the printed word. The way we consume video versus print or still images is also vastly different. A single second of video most often consists of 24 to 60 images strung together. When a moment on screen passes, we continue to watch the next thing that appears. Images and print however are more conducive to review. If you don’t understand a passage immediately, you may go back and reread it for clarity. A still image is a single frame that an audience can pour over for as long as they like. Each of these media require attention to detail — just in different areas. Now, you may be asking, “Why does this matter to me?”

Video Can Offer Realistic Engagement Compared to Stills’ Idyllic Imagery

Because video is continuous, like the way we experience life, you can use this medium to help show your potential customers or clients what your product or service is actually like. A still image may capture a singular emotion you hope your product evokes in its users. It’s the perfect moment in time. Of course you want to put your best foot forward, but giving your audience a tangible look at what you’re selling makes the thing feel more real. If they can see how they’d actually use your product in their life, they’ll relate to it and understand its necessity.

Do You Want to Bring Your Product’s Story to Life

Doug Davis is a talented professional photographer and videographer with over 20 years of experience, based in Dallas. From his studio space, he’s helped a number of major brands and individuals alike define their products and showcase their personality with a variety of media. For help bringing your story to life, contact Doug Davis at D-Squared studios in Dallas, TX at 214-746-6336.