Whether you run your business through Instagram, or you’re building your business’s brand through this highly engaging platform, you understand the power that this tool has. (If your business isn’t on Instagram, get on it! This is an incredible way to introduce new users and consumers to your product. Plus, it’s a totally free tool.) Instagram is a way for brands and businesses to organically connect with potential consumers. Whether you’re in Dallas or Denmark, authenticity rules the day on Instagram, and there is no more authentic style of photography than lifestyle photography. Instagram was made for lifestyle photography, so you should be making lifestyle photography (and an Instagram account) for your business!

Lifestyle Photography Captures the Natural, Which Instagram Loves

Instagram built its audience through person-to-person connections which formed organically. However, unlike many other social media platforms, Instagram and its users seem to welcome interaction with brands. When you build your following organically, it will want you to sell what you’re offering. You’re not invading a user’s space, they’re waiting to hear from you. Building that relationship takes a personable approach. Lifestyle photography captures natural, organic moments. It isn’t overly staged or rehearsed. This is a perfect match for Instagram.

Use Lifestyle Photography to Make Your Brand Relatable

Here’s where lifestyle photography is a huge asset for you. When you show people using your product in a true-to-life way, it becomes relatable. Lifestyle photography allows you to tell the story of your product or service. This in turn gives your audience the ability to see themselves incorporating your product or service into their own lifestyle. The less inherently personal your product is, the greater benefit that lifestyle photography can have!

Talk to Doug Davis About High-Quality Product Photography

Doug Davis has been helping people and brands tell their stories through photography for over 20 years. Doug’s talented eye and creative approach lend themselves to outstanding results. Start utilizing lifestyle photography to the benefit of your business today. If you’d like to learn more about lifestyle photography or schedule a session with Doug, contact D-Squared Studios in Dallas, TX at 214-746-6336.