Whether you’re a brand, or an individual, if you’re trying to sell a product or occupy a space on the Internet, you need high quality media. Visuals capture people’s attention and get your foot in the door for whatever comes next. You probably already understand this. What you may not know, is how much work goes into producing high quality content. Strong photography requires much more than showing up with a camera, pointing, and shooting. If you want to get the most out of your shoot days, you need pre production time. Pre production is your friend, because it gives you the chance to get organized and develop a strategy. Pre production isn’t optional, it’s an absolute necessity for successful photography.

Pre Production Is a Time for the Whole Team to Get on the Same Page

No matter the scale of your project, you have to be able to work as a team with others in order to best execute your vision. Pre production is a period of time before the shoot when all the team members can meet to discuss the technical requirements of the project, the intent, the vision, and the project timeline. Without pre production, your team is more likely to be scattered, and you won’t get as much high quality content out of the shoot day.

Make Your Mistakes and Discover Your Deficiencies During Pre Production

Pre production also adds an extra day (or however long) for things to go wrong before you shoot. Your shoot day involves the most expense, so the time that day is most valuable. Use your pre production time to discover that you’re missing a piece of a equipment, your vision is going to take an increase in budget, or that you haven’t accounted for some production need. When you give yourself this time ahead of the shoot, you minimize the opportunities for things to go awry during your most important day.

Trust a Pro to Guide Your Production from Pre Production to Post

When the stakes are high, you need a professional who knows how to execute. Doug Davis is a great team player, and with over 20 years of professional experience as a photographer, Doug is ready to tackle any project. When you decide to take your media game to the next level, contact D-Squared Studios in Dallas, TX at 214-746-6336.