Video is now the most popular medium for communication, which makes sense. Video appeals to more senses than photographs or text alone. Video engages your eyes and your ears, and it’s never been easier to capture video. Gone are the days of expensive camera equipment and the need for a lighting kit. Your phone shoots high-quality video that can be uploaded to the Internet in a matter of seconds. So how can your business step up its video content to take advantage of this medium? They key is starting.

If Your Business Doesn’t’ Produce Video Content, Why Not?

Failing to produce video content is a major missed opportunity for any business. With online social platforms available to you for free, why wouldn’t you take advantage? It can absolutely be overwhelming to start a video endeavour if you’re unfamiliar with the medium, but that doesn’t mean you should call it quits. As a general guideline for social and video strategy: decide on your brand’s story and tell it every day. Utilize video to take your audience inside your business or introduce your employees.

The Quality Standards for Video Have Changed

When video was much more expensive to produce, we developed certain standards. If you were going to invest the time and money in video, you wanted it to look perfect. With an abundance of available content now, we have a much lower quality standard for video. That doesn’t mean you should produce low-quality work, but it means that you don’t need to worry about being an expert cinematographer when you produce content for your social media channels. When it comes to important branding content however, a professional can help.

Talk to Doug Davis About Producing Professional Video

Not every video you produce needs to be a work of art. Rather, you should focus on creating content that engages your audience. However, when you need to produce a high-quality video for your website or investors, it’s time to bring in a pro. Doug Davis has the experience and creative eye to help you produce a winning video. For booking information, contact D-Squared Studios in Dallas, TX at 214-746-6336.