As a savvy business owner and marketer, you understand the value of video for your business. Video is the most-consumed form of media in the world. It’s the most immersive of the readily available media because it engages more senses than audio or the written word alone. Plus, it’s easier than ever to create video, since nearly every phone now has that capability. Video is a great way to get your message out to a group of people, so you’re definitely using this medium to promote your business. Before you post your video online though, ask yourself if it’s up to quality standards.

Video Quality Standards Have Changed Over Time

The use and intent for your video will determine what sort of quality standard you need for your project. In fact, the quality standard for video in general has actually gone down significantly in the last 10 years. That’s because video is now so readily available and producible that we no longer have as high of a quality threshold. When it was expensive to shoot and edit video, great care was taken with every project. They were heavily scripted and plotted out beforehand. Now, anyone can shoot and instantly post video (not to mention livestream). We’re surrounded by video of varying quality, so naturally we don’t hold each piece to feature-length-film standards.

This Is Good News for Your Business’s Video Project

This change in quality standards actually bodes well for your business, situationally. If you want to produce video content for social media channels, it won’t cost you much money to do so. You can create engaging content without worrying that you don’t have a professional-grade audio recording device or camera.

This also means that when it comes to bigger projects — like videos for your website that you’d like to use in perpetuity — you can hire a professional at an affordable rate. You set your own quality standards in the end.

If You Want Professional Quality Video, Work with Doug Davis

Doug Davis is a professional photographer and videographer with over 20 years of experience. Doug can give your video project a professional quality standard without rolling out a Hollywood-sized crew. Contact D-Squared Studios in Dallas, TX at 214-746-6336 to give your next video project a professional look and feel.