Quick, how would you describe your brand’s marketing strategy? If you responded, “I don’t know,” or “what brand?” then you may be in need of some creative direction. No matter what your business is, you probably have a website and you definitely have a brand. How you choose to portray your business online will directly affect how your customers feel about you. Everyone wants to make a strong first impression, and the best way to do that is with consistent copy and visuals. When you have creative direction, you have a brand that tells your story and connects with customers.

When You Establish a Creative Direction, You Gain a Sense of Identity

You already know why you started your business, and you may have a clear sense of purpose, but you need to make that identity clear to your audience. When you can tell your existing and potential customers why you do what you do, you’ll connect with them and form a long-standing relationship. Your marketing materials help you tell that story. Eye-catching pictures and video, combined with compelling copy, help you establish your brand as a business. Without a clear creative direction (one that you stick to), this can’t happen.

Creative Direction Helps You Establish a Style and Voice Guide

In order to maintain consistency with your branding, you need a clear style and voice guide for all of your content — be it website copy, marketing materials, or even refrigerator magnets. With an established style and voice guide in place, you’ll know how all of your content should look and sound. Consistent messaging helps your audience remember you. All of these tactical decisions start with a strategy that is laid out by your creative direction.

Work with Doug Davis and D-Squared for Creative Direction Help

Doug Davis is a professional photographer with over 20 years of experience. Working across a variety of media and with a variety of clients, Doug has honed his branding and storytelling skills. Establish the creative direction for your brand by working with Doug Davis. For information on booking and creative direction services, contact D-Squared Studios in Dallas, TX at 214-746-6336.