Category: Product Photography

Use Photography to Make a Soft Sell

Photography and digital media have so many applications for business owners. Product photography is an oft-used discipline of photography that seeks to showcase a product and its features. It can be easy to think of product photography as a direct ad pitch for a consumer. The photos or videos show how to use a product,… Read more »

How To Get The Most From Your Product Photography

Doing business in 2018 is all about image and branding. In fact, you’re arguably only as good as your website and social media channels. If you’re trying to attract new business, you need an appealing online presence underscored by a strong reputation. You also need visual content to fill that website. That’s where the value… Read more »

Product Photography Should Be Fun

Really, all photography should be fun, but this is an easy idea to forget! Sometimes, you decide in your mind that certain experiences should feel a certain way, or that certain images should look a certain way. Convention precedes boredom! Just because a certain discipline of photography seems more formal or functional, doesn’t mean it… Read more »

Do You Love Your Product Photography?

This is a pretty straightforward question that you can forget to ask yourself. Do you love your product photography? Your product photography is your product or service’s introduction to consumers. It should jump of the page/screen/brochure. If looking at your own product photography doesn’t get you excited about your business, maybe it’s time for a… Read more »

Do You Have Questions About Product Photography?

Do you own a business? If you do and have merchandise you need to showcase on your website, then you need professional quality images. You may be tempted to simply take pictures yourself, but remember that since customers only spend a few seconds, as little as two, looking at an advertisement, an eye-catching product picture… Read more »

Product Photography Is a Business Opportunity

When you’ve got an opportunity, you want to take it! If you don’t, someone else will. This is especially true when it comes to the world of business. If you’re not taking advantage of every available tool and advantage, you’re going to fall behind. Whatever your product or service, do you have product photography on… Read more »

Is Your Product Photography Up-To-Date?

Business owners have to be conscious of brand 24-7. Maintaining your company’s image and relationships with customers is a beyond-full-time job. Beyond the face-to-face experience with a customer, your website and media serve as points of interaction with the public. You always want to put your best foot forward with these branding vehicles, so it’s… Read more »

How to Get Product Photography Lighting Just Right

If your business relies on selling a product, including visuals of that product in your marketing campaign or website materials is a must. That’s hardly a mind-blowing statement. However, it can be easy to get lost in the familiarity and satisfaction with your own product. A consumer doesn’t know your product in and out like… Read more »

Craft Shows And Product Photography

Craft shows pop up all around during the few months before the holidays, and there all are sorts of things to purchase as gifts, whether it be soaps, shampoos, and lotions made with all-natural ingredients; hats, gloves, socks, and scarves hand-knitted, wooden knick-knacks, holiday decorations, and so much more. With the internet, many of these… Read more »

Mouthwatering Photography: How To Photograph A Beverage

On a scorching, humid summer day, even just the image of an ice cold beer or lemonade can cool you off. The same for a frigid, windy, or rainy winter day…when you see a picture of a steaming cup of coffee, tea, or hot chocolate it can warm you up instantly. If you’re selling a… Read more »