Selling online is huge these days. It saves people from jumping into their cars, using gas, fighting traffic, running from store to store to compare items and prices, and is easy and convenient all the way around. Over two thirds of the population make a monthly purchase online, and some people do the majority (if… Read more »
Category: Product Photography
Product Photography: How To Photograph Clothing
We all know that clothes are finicky. You can take something off the hanger and two minutes later it has cat or dog hair on it, or it got wrinkled from wearing it in the car. The same things happen when photographing clothing, and it’s not just wrinkles and cat hair. Eliminating shadows can be… Read more »
What Product Are You Selling?
Other than a printed description, the most important aspect to marketing your product is a picture of it. There is a reason behind the saying “A picture paints a thousand words.” People look at the images of the product they are in the market for, then read the description, and then look at the image… Read more »
No Matter The Product…
Do you have a product you are interested in marketing? Bring it to life. Consumers prefer to connect with a product on a personal level. Bring it into their living room, bedroom, bathroom, or kitchen. High quality, visually appealing product photos are a must for effective marketing. Product photography highlights, defines, and showcases your product…. Read more »
The Importance Of Product Photography
Every product needs a photographer. Products don’t sell themselves. People sell products and in order to get the public interested in buying a product, you need to market it. Part of marketing a product is supplying photographs of the product to the public to generate interest. If these photographs are bland and uninteresting will people… Read more »
What Is Product Photography?
You experience product photography every day when going about your business. It encompasses every aspect of your life from the makeup and jewelry you wear, to what you buy when you’re shopping, to what you choose to eat, to furnishing your home, and more. It may be a cereal box or a tobacco product. You… Read more »
Quiz: When to Hire a Professional Photographer
Many goals, projects and milestones in our lives call for photography or videography, be it to promote a new business venture, share a charity project, or memorialize a personal family moment. Our world is moved by visuals: We share our everyday lives on social media, sell our products online with product photos, send out family… Read more »
Benefits of Lifestyle Photography for Business
You may think of lifestyle photography as the at-home family photos or atmospheric wedding photos you cherish. But there is more to lifestyle photography: It also serves an important role in business to personalize your brand, connect with customers, and enhance your business materials. Lifestyle photography is photography that captures people in natural and relaxed… Read more »
Why Your Business Needs Pro Product Photography
Your ad copy and product descriptions only go so far when it comes to selling your products, no matter how cleverly written or brilliantly descriptive they may be. The old adage is true: A picture is worth a thousand words. To make your website, digital marketing, promotional materials, and print advertisements stand out, professional product… Read more »
Why Your Online Store Needs Professional Product Photography Now!
A quick online search will yield you plenty of blog posts and articles offering tips and tricks for taking good product pictures for your online store or business. While do-it-yourself product photography is a good option for some businesses, if you don’t have the right equipment and know-how, you’re going to end up with less-than-stellar… Read more »