Category: Visual Marketing

Which Medium Should I Use?

Marshall McLuhan once said, “The medium is the message.” This refers to the idea that the way you present information says just as much as the information itself. It’s an important consideration to make when designing your next set of marketing materials or website content. Design elements and images often act as the hook that… Read more »

Invest in Professional Photography for Your Website, Not Social Media

If you’re on top of your marketing game, your company probably presents itself on a variety of platforms. You may have a website, a Facebook page, an Instagram account, and printed materials to help brand your business. What do these media all have in common? They all need attention-grabbing visuals to hook potential customers. However,… Read more »

Going Big with Your Marketing? Hire a Professional Photographer!

Have you decided that the next step in growing your business is to make a huge marketing statement? Whether that means paying for a billboard, direct mailers, or simply investing in a completely revamped website and branding, one of the best ways to help your business stand out is through the use of custom, professional… Read more »

The Many Roles Of The Professional Photographer

If you need a video project or photo shoot for your company, business, school, nonprofit organization, etc., hiring a professional photographer is the best choice. There are so many roles a professional photographer plays, or he or she will have the staff and crew to perform those roles in a professional manner. Are you familiar… Read more »

The Importance of a Professional Headshot

One of Doug Davis’s recent photo shoots included taking a professional headshot of Peter Balta, President of Texas Instruments Education Technology. While Doug considered photographing Peter Balta a privilege, Peter was extremely happy with the results of the shoot. Professional headshots are crucial these days because with the rise of social media, people expect to… Read more »

The Benefits Of Hiring A Professional Videographer: Part 2

We all love taking videos with our cell phones. It is so much easier than carrying around an actual video camera, and it’s fun, too. But when it comes to a business, website, wedding, corporate event, and more, we wouldn’t think of using our cell phones! There are numerous benefits to hiring a professional videographer…. Read more »

How Drone Photography Can Help Sell Your Property

At this point, most everybody has probably seen a drone hovering somewhere above them, either at a park, a fair, a sporting event, etc. Drones are the in thing and they are here to stay. Drone photography can provide not only cool, unique, and creative photos, it can help you sell your property. Drones can… Read more »

The Benefits Of Hiring A Professional Videographer: Part 1

User-friendly technology has made it easy for anyone to take pictures and shoot video, even children no matter the age! Many businesses take their own pictures for websites as well as shoot their own in-house videos. It’s cheap, it’s easy, and it can be fun, so what’s not to like? The final product, that’s what…. Read more »

Craft Shows And Product Photography

Craft shows pop up all around during the few months before the holidays, and there all are sorts of things to purchase as gifts, whether it be soaps, shampoos, and lotions made with all-natural ingredients; hats, gloves, socks, and scarves hand-knitted, wooden knick-knacks, holiday decorations, and so much more. With the internet, many of these… Read more »

Do You Need A Professional Dallas Photographer?

There is always a lot going on in the Dallas-Fort Worth area. The Metroplex is a happening place. According to the 2014 United States Census, the Dallas–Fort Worth Metroplex had a population of 6,954,330 people and is continuously growing. That means a lot of businesses, a lot of corporations, a lot of families, and a… Read more »