During the late 90s and early 2000s, the rise of digital imaging blurred the line between cinematography and videography. The word videography comes from the Latin word meaning of “video,” which means “to see” and the Greek ending “graphy,” which means to write. The article “Videography” What Does It All Mean? defines videography as “a… Read more »
Category: Visual Marketing
No Matter The Product…
Do you have a product you are interested in marketing? Bring it to life. Consumers prefer to connect with a product on a personal level. Bring it into their living room, bedroom, bathroom, or kitchen. High quality, visually appealing product photos are a must for effective marketing. Product photography highlights, defines, and showcases your product…. Read more »
A Picture Is Worth A Thousand Words
Words can convey a lot but they don’t convey everything. Saying that someone is handsome or that a person is wearing red will conjure up an image, but not as sharp, detailed, and vibrant as a visual. You can talk and talk and talk about your value, or about the beauty of what you created,… Read more »
What Type of Photography Does My Blog Need?
What’s the old saying, “A picture says a thousand words?” Well, no one wants to read a thousand words on a blog. You cut to the chase and images can really help you do so. Whether you’re discussing menu items at your restaurant or showing photos from a company gathering, you need images to make… Read more »
Benefits of Lifestyle Photography for Business
You may think of lifestyle photography as the at-home family photos or atmospheric wedding photos you cherish. But there is more to lifestyle photography: It also serves an important role in business to personalize your brand, connect with customers, and enhance your business materials. Lifestyle photography is photography that captures people in natural and relaxed… Read more »
Why Your Business Needs Pro Product Photography
Your ad copy and product descriptions only go so far when it comes to selling your products, no matter how cleverly written or brilliantly descriptive they may be. The old adage is true: A picture is worth a thousand words. To make your website, digital marketing, promotional materials, and print advertisements stand out, professional product… Read more »
Does Your Website Need Video? 3 Essential Questions to Ask
Over the past few years, video has become a pillar of many successful online marketing strategies. It seems like everyone from start-ups to huge corporations are incorporating video content into their websites and social media efforts. While the research says that video is a smart way to boost your marketing efforts, some serious thinking and… Read more »
Why Your Online Store Needs Professional Product Photography Now!
A quick online search will yield you plenty of blog posts and articles offering tips and tricks for taking good product pictures for your online store or business. While do-it-yourself product photography is a good option for some businesses, if you don’t have the right equipment and know-how, you’re going to end up with less-than-stellar… Read more »
Why You Should Make Video a Part of Your Marketing Strategy Now!
According to the data technology experts at WebDam, an astonishing $135 billion will be spent in 2014 alone on new digital marketing products like apps, online ads, websites, press releases, and infographics. In fact, these same experts predict that by 2015, one-quarter of all advertising dollars will be spent in online or digital ads. Since… Read more »
Why Creative Design Photography Matters
Creative design photography is simultaneously broader and more defined than other, more general forms of photography. The key is in the design. In order to create a creative image, Dallas professional photographer, Doug Davis, will design the backdrop, the subject, peripheral objects, costumes (if necessary), and other props that shape your unique vision like no… Read more »