Every day, we are bombarded with visual imagery. Commercials, billboards, magazines, and promotional fliers beg us to buy this product, perform this public service, vote for this politician, watch this movie, or attend this event. In our fast-paced environment, for an image to capture our attention, it needs to be unique. Doug Davis understands the… Read more »
Category: Visual Marketing
What is Lifestyle Photography? Your Dallas Photographer Explains
When it comes to marketing, images are typically designed, staged, and prepped for optimal light exposure, angling, positioning, etc. However, excellent visual marketing doesn’t seem staged or unnatural. On the contrary, people are drawn to images they can relate to, and effective visual marketing entails creating photographs of products and people that appear natural, as… Read more »
Professional Product Photography—The Power of Presentation
Visual marketing encompasses several different focuses, such as lifestyle photography that visualizes how consumers might enjoy using a product. Likewise, product photography highlights a product’s best features, providing an enticing and informative description by creatively capturing the object in question. Today, professional Dallas photographer, Doug Davis, explains how product photography tells an object’s story, and… Read more »