If you’re totally content with the product of your business’s product photography or your personal photography, then congratulations! Why are you searching out blogs on photography process? If your marketing materials, social content, or event photography need a little help, this is the piece for you. One question you should ask yourself is, “How am I preparing for my photo shoot days?” When you need social content for your business, do you run into the store and quickly snap something with your phone? Do you plan out what you’re going to shoot and when? If you approach your photography with a similar strategy, you’ll end up with similar results. (more…)
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Introduce Yourself Online with Your Portrait
Whether you mean to or not, you often introduce yourself to people online before you ever meet them in person. That’s because our information and our content are everywhere. Facebook profiles, LinkedIn, Twitter — you’re making a first impression whether you realize it or not. You need to make sure that first impression is a good one, and that process begins with a quality portrait. Your profile photo, on any platform, tells the world (be it new friends or potential clients/employers) who you are. Introduce yourself online with the right portrait. (more…)
Maximize Your Media Project with a Drone
A few years ago, everyone was a drone operator. The technology and affordability of drone rigs made it possible to capture amazing visuals at a fraction of what it would have cost to rent a crane or a helicopter. The explosion of drone operators and the popularity of drone photography and videography have settled down recently, but the value of this type of media remains. While drone photography and videography does cost more than standard media, it’s still an incredibly affordable way to add immense production value to your work. It’s time to maximize your next media project with a drone. (more…)
When Food and Lifestyle Photography Meet
When you own or manage a restaurant, food is your product, but it’s not where your responsibilities end. You’re in charge of your customers’ experience. That means you have to consider ambiance and service as well. When you market your product to potential customers, you’re not selling a commodity, you’re selling a sensory idea. That means your marketing materials need to capture the entire experience of dining at your restaurant! Food and lifestyle photography can crossover to create appealing content that will have your audience salivating. (more…)
Event Photography Makes Memories
Everyone wants to capture the special moments in life, and the best way to do that is typically with pictures. Whether it’s a baptism, a wedding, or even a sales meeting, photos help this important events live on. The more work you put into planning an event, the more you want to get out of it in the long term. However, if you spend all your time and energy trying to photograph your event yourself, you’ll miss out on the actual experience. That’s why, for your big events, you should trust a professional event photographer to make your memories. (more…)
Reinvigorate Your Brand with Creative Design Photography
Does your brand need a little life breathed into it? It can be easy to stall out creatively when it comes to branding. That’s especially true for small businesses. If you’re the chief operations person, new business development person, and chief marketer for your brand (an almost unavoidable situation for many entrepreneurs), it can be easy to let one of those balls drop out of the air. You can’t stop operating or generating new business leads, so the marketing and branding fall behind. You can reinvigorate your brand with the help of creative design photography. Here’s how: (more…)
How to Step Up Your Video Content
Video is now the most popular medium for communication, which makes sense. Video appeals to more senses than photographs or text alone. Video engages your eyes and your ears, and it’s never been easier to capture video. Gone are the days of expensive camera equipment and the need for a lighting kit. Your phone shoots high-quality video that can be uploaded to the Internet in a matter of seconds. So how can your business step up its video content to take advantage of this medium? They key is starting. (more…)
Are You Lacking Creative Direction?
As a small business owner, you’re asked to wear a lot of hats. At times, it can feel like anything you don’t take care of personally just won’t get done at all. You need help to keep your business running strong! You may have a great idea of what your product is and how it can help consumers. However, do you have the marketing materials to back it up? If you’re lacking cohesive, creative direction for your company’s marketing, it’s time to work with an expert. A creative director can establish a vision for you and your brand. (more…)
Instagram Was Made for Lifestyle Photography
Whether you run your business through Instagram, or you’re building your business’s brand through this highly engaging platform, you understand the power that this tool has. (If your business isn’t on Instagram, get on it! This is an incredible way to introduce new users and consumers to your product. Plus, it’s a totally free tool.) Instagram is a way for brands and businesses to organically connect with potential consumers. Whether you’re in Dallas or Denmark, authenticity rules the day on Instagram, and there is no more authentic style of photography than lifestyle photography. Instagram was made for lifestyle photography, so you should be making lifestyle photography (and an Instagram account) for your business! (more…)
Product Photography Should Be Fun
Really, all photography should be fun, but this is an easy idea to forget! Sometimes, you decide in your mind that certain experiences should feel a certain way, or that certain images should look a certain way. Convention precedes boredom! Just because a certain discipline of photography seems more formal or functional, doesn’t mean it needs to be void of personality. Remember, your business’s product photography is an extension of the business. It’s your promotional material for prospective customers. Now more than ever, people want to know the story behind the brands they support. People want to have fun with the consumer experience. Your product photography should be fun as well. (more…)