Whether you’re a brand, or an individual, if you’re trying to sell a product or occupy a space on the Internet, you need high quality media. Visuals capture people’s attention and get your foot in the door for whatever comes next. You probably already understand this. What you may not know, is how much work goes into producing high quality content. Strong photography requires much more than showing up with a camera, pointing, and shooting. If you want to get the most out of your shoot days, you need pre production time. Pre production is your friend, because it gives you the chance to get organized and develop a strategy. Pre production isn’t optional, it’s an absolute necessity for successful photography. (more…)
Blog
Give Your Portrait a Personal Touch
Personal or family portraits are a great way to preserve a moment. Timeless images give you a keepsake that you can treasure for years to come. You know what a great portrait looks and feels like. Something you may not know is that you have tons of options when it comes to personal or family portraits. Gone are the days when you had to rely on an in-mall photographer for your family’s legacy. No more generic backgrounds or strange, forced poses. Your portrait deserves a personal touch. A great portrait — whether it’s of the whole family, for a business headshot, or simply to capture an occasion — revolves around you. When you work with the right photographer, you’ll end up with something that makes you proud. (more…)
The Power and Versatility of Drone Photography
The word “drone” gets thrown around a lot. It has some negative connotations, as well as plenty of misuses. When most people use the word “drone,” they’re referring to an unmanned aircraft that is piloted remotely. In the world of photography, drones have some incredible uses! Think of any kind of aerial photo or video you’ve seen. These types of images add tons of production value to content. They can also be used practically to capture events and moments that you would otherwise miss. This type of photography and videography has only recently become possible and accessible for the masses. Not long ago, you’d need a helicopter or a crane to capture overhead images. Now, the power and versatility of drone photography brings possibilities to life. (more…)
Building a Better Happy Hour with Photography
When you’re a business in a crowded marketplace, you have to have a solid product to stand out. You have to know who you are and what you do. That’s especially true of the bar and restaurant industry. People have so many options when it comes to grabbing a pint or splitting an appetizer. One way to ensure that hungry patrons choose your establishment over another is by delivering quality service and product, every time. If you can execute well, you’ll have customers coming back for more. The second step you can take to drive business involves your marketing. Are you getting people in the door to see how incredible you are? High quality marketing materials like photography and videography can define your brand and persuade potential customers. (more…)
Who’s Capturing the Fun this Summer?
Everyone loves summer! Summer means time off of work and school to relax, have fun, and do all the things that nasty weather keeps from you. Garden parties, days at the pool, family get-togethers — it’s all par for the course. When you go through the trouble of planning a big summer event, you probably want to have someone document the experience. Everyone can take pictures with their phones, but if you want high quality photos that stand the test of time, a professional event photographer is the right call. Who’s capturing the fun this summer? If you don’t know, then maybe it’s time to learn more about event photography. (more…)
It’s Easy to Burn Food Photography
Photography is a lot like cooking. You can find it everywhere, but the truly exceptional stuff is rare. Furthermore, everyone has their own taste. You may prefer one style of photography over another, just as you prefer a variety of cuisine. If photography is like cooking, then food photography is one of the most difficult dishes to prepare. If you want really spectacular food photography, then you need a seasoned professional with plenty of experience, because this medium is easy to burn. From the short timetable, to the obscured lighting, there’s plenty that can go wrong when you attempt to capture food photography. When it comes to big projects — like photography for your website or marketing materials, you need a pro. (more…)
Marketing Woes? Creative Design Photography Helps
Creatives are no strangers to the concept of “being in a rut.” Creative blocks happen. Sometimes you feel stalled, like you understand that you have a problem, but you can’t define it. When it comes to your product marketing, that’s a huge issue. Marketing and branding are all about creating clear, fun messages. So what do you do when you can’t find the fun in your marketing suite? If your current marketing media aren’t inspiring you, maybe it’s time to try creative design photography. Creative design photography combines the medium of photography with graphic and physical art concepts. This mixing of media can produce inspired images that seize the attention of your audience and breathe life into your brand. If you’re experiencing marketing woes, turn to creative design photography. (more…)
Step Up Your Content with Pro Video
Social platforms and marketing materials are turning more and more to the visual side. Images and videos are easier to ingest than sorting through a barren wasteland of text. That means your message and your branding have to be simplified, and at the same time, the process of creating content becomes all the more complex. Whether your business is digital or brick and mortar, quality visual content is a must. If you rely mostly on pictures, you can step up your content came with video. (more…)
Who’s Directing Your Next Creative Project?
If you’re a small business owner, brand manager, or marketing director, you’ve got a long list of responsibilities. When you’re trying to keep so many balls in the air, delegation is key. Work with people you trust, but also make sure to trust others with their field of expertise. When it comes time to update or add to your product media (in the form of product photography, marketing materials, food photography, or website content), you need a partner on whom you can rely. Who’s directing and executing your next creative project? Maybe you’re up for the task, but maybe you could use the help of a professional along the way. (more…)
Leave Event Photography to the Pros
When you plan a major event, you’ve got a million things on your mind and your to-do list. Until the event actually arrives, these details and concerns will float around in your head and cost you some sleep and sanity. The best way to attack event planning is to delegate as much as possible. One thing you’re sure to want at your event is some way to remember that the whole thing even happened! After you go through all the trouble to get everything ready, you’ll want to have some proof that your hard work paid off. A great way to do this is by capturing the event with photography. Here’s a place where you can delegate. Hiring a professional photographer to capture your event is the right move. Here’s why: (more…)