Are you a super talented gift giver — one of those people who knows exactly what each person in your life wants? If so, congratulations on being incredible. For the rest of us, gift giving is more like a challenge. It’s a test of how well you know another person. Choosing gifts is difficult. You want to give the other person something they will enjoy, something they can keep and cherish. For families, nothing keeps better than memories. Excellent family photography captures a moment in time and a slice of your life, specifically. Family portraits are great, but an even better photography style for your family is lifestyle photography. This medium makes an incredible gift for any member of the family. (more…)
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Do You Love Your Product Photography?
This is a pretty straightforward question that you can forget to ask yourself. Do you love your product photography? Your product photography is your product or service’s introduction to consumers. It should jump of the page/screen/brochure. If looking at your own product photography doesn’t get you excited about your business, maybe it’s time for a fresh start.
Quality product photography is an arena that often requires the help of a professional. While there are plenty of scenarios where taking your own product photography can work (i.e. social media content), content with staying power — say the header photo on your website — is best executed by a professional photographer. Don’t forget, this is your chance to make a great first impression. (more…)
Focus on Photography Composition
The world of digital media is a fascinating place. It’s easier than it has ever been to take a camera, capture photos and video, and edit those pieces of content quickly. Even phone cameras have capabilities far beyond what stand-alone digital cameras could do a few years back. However, when you dive into this world, it can be easy to rack up a large bill rather quickly too. Professional photographers use all kinds of elaborate gear: stands, lights, radio signals, diffusion. This tools can add a lot to your production, but it’s a big undertaking for recreational photographers. With the progress and power of contemporary cameras, you can achieve a high quality look without the use of extra gear. That’s why focusing on your photography composition is so important. (more…)
Update Your Portrait for a Fresh Start
Spring cleaning is all about getting outside, breathing in some fresh air, and getting rid of the winter’s rust. It’s a celebration of all that’s new and exciting. It’s a chance for a fresh start inside your home (you may even decide to change the furniture arrangement!). When your personal brand needs a reboot, a fresh start, or even just an update, turn to your portrait. When was the last time you had your headshot or personal portrait taken? Do you still have that haircut? Is the person in that photograph representative of who you are right now? Your personal portrait is a statement to the world about who you are and what you do. You’ll be amazed by what a simple refresh in this area can do. (more…)
Food Photography Plays to the Imagination
The quality that makes media so incredible is its ability to play to the imagination. Every form of communication — written word, photography, and video — can be used as a storytelling device. As a business owner and marketer, it’s important to understand the power of media, so that you can use them to build your brand and your audience. If your business is food, this could not be more true for you. Eating and drinking and vibrant sensory experiences that create specific memories in our brains. With the right video and photography, you can evoke those sensations for your audience and drive traffic to your business. Here’s how you can utilize food photography and play to the imagination of consumers. (more…)
Creative Design Photography Is About Possibilities
Think about the current marketing materials for your business. Are the like the rest of the marketplace’s? Simple product photography can be effective, and straightforward, high-quality images are helpful for your website. There’s so much more potential available for you and your brand though. Social media presents an untapped opportunity that is ripe for those with creative direction and a willingness to try something new. If your business has Instagram and Facebook accounts, you’ve got a fun platform for engaging your fans and customers. A tool like creative design photography, and the possibilities that come with it, can elevate your brand in a crowded marketplace. (more…)
Is “Good Enough” Good Enough for You?
Nearly every business has a website, and most businesses have some sort of social presence. These are valuable tools for growing your brand and reaching new clients/customers. Think about your business’s content right now. What is it like? Do you have photos and videos? Are they high quality? Do they help you stand out amongst your competitors? Your business needs content that’s great, not just “good enough.” Trust a professional photographer and photography studio with your website and promotional content, and you’ll see the difference. Great content grabs an audience’s attention and makes you the clear choice for whatever service or product you provide. Don’t settle for “good enough.” (more…)
Who Do You Trust for Photography Services?
If you own or operate a business, you’re going to need media services at some point. Media are how you establish and maintain your brand. Excellent media and marketing materials can help you stand out in a saturated market or engage your audience. When you need photography and videography services, to whom do you turn? Your photographer isn’t just a person you contract or work with nominally. Your photographer is a creative partner. When you treat this partnership as an exciting collaboration opportunity, you get the most out of it for your business. If you need media services, here’s how you can find someone you trust. (more…)
Why Beverage Photography Is So Tricky
If you’ve got an Instagram account, you probably see a lot of food. Sharing what you’re eating and drinking is fun, and quality photos of food create sensory experiences. This is good news for marketers in those fields. If your product is food and drink, you’ve got to have high-quality photos and videos as part of your website and social media. However, food photography is far from a simple discipline. It’s pretty easy to take an unappetizing picture of food (as anyone who’s tried to take a photo of their sandwich in a dimly lit cafe can attest). You need the right lighting and timing to have any hope of recreating the actual experience of enjoying the dish. Within this discipline is the sub-discipline of beverage photography, and it’s even trickier than food photography. Here’s why: (more…)
Video: The Missing Piece for Your Business
Establishing a brand for your business takes a lot of work, no matter the industry. Whether you’re a blogger, restaurateur, clothing designer, or landscaping service, you need a strong brand to steadily attract clientele. Luckily for small business owners, it has never been easier to self market. Social media tools and your website give you an easy way to reach a specific audience. Since you have this capability that brands in the 80’s and 90’s would have dreamed of, all that’s left to do is provide quality content for your potential customer base. Okay, this is easier said than done. High-quality media can help you establish and differentiate yourself. Video in particular offers a way to give your audience an inside look at your product or business. Video could be the missing piece for you. Here’s how you take advantage of this medium. (more…)