Thanks to improvements in digital photography, now everyone carries a camera with them. Phone cameras have become powerful technology, capable of taking high-quality pictures. (They can also still be used to take blurry, under-exposed pictures.) Everyone has a camera, so everyone has the ability to capture a moment — and often, everyone does. It has become cliche to rant about people taking pictures and video of a concert while they’re in attendance. Sure, you have the right to capture any given moment with your phone, but you don’t want that ability to become an obligation. You don’t want to miss a special moment while trying to capture it. That’s why, when it comes to event coverage, you should trust a professional. (more…)
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Trust an Expert with Food Photography
When you get hungry, a powerful image of food can stick with you. Maybe you don’t start to see your friends as giant honey hams (a la a Looney Toons bit), but you may picture a particularly delicious meal you’ve enjoyed. When food photography is at its best, it’s an exceptional sensory experience. It creates a memory that can be recalled, or invites a person to try a new experience. If you’re in the business of food, you need quality food photography. It’s as simple as that. When it comes to important projects, you need to trust an expert with your food photography. This is one of the most difficult disciplines of photography to execute. (more…)
Do You Have Questions About Product Photography?
Do you own a business? If you do and have merchandise you need to showcase on your website, then you need professional quality images. You may be tempted to simply take pictures yourself, but remember that since customers only spend a few seconds, as little as two, looking at an advertisement, an eye-catching product picture is absolutely essential.
Rely on Yourself for Stock Photography
If you own a blog or business, you most likely have a website that serves as the face of your brand. Part of rounding out any website or promotional material includes choosing images. Photos and illustrations add visual appeal to your media and make people more likely to spend time with the materials. That’s why having high-quality photography is so important. With the need for images so high and frequent, it can be easy to turn to an option like stock photography. Although stock photography may provide a convenient option for images, it comes with its own set of drawbacks. (more…)
Product Photography Is a Business Opportunity
When you’ve got an opportunity, you want to take it! If you don’t, someone else will. This is especially true when it comes to the world of business. If you’re not taking advantage of every available tool and advantage, you’re going to fall behind. Whatever your product or service, do you have product photography on your website and social media platforms? Product Photography offers a unique business opportunity. With high quality product photography services, you can showcase what makes your product or service exceptional and one-of-a-kind. Product photography is great for differentiation and branding. Are you taking advantage of this tool? (more…)
Creative Design Photography: True Expression
Photography is an old visual medium relative to the likes of video and 3D animation (obviously painting has a few years on photography). Photography at its essence is a tool that can be used to capture a moment and an emotion. However, too often photography is thought of as “point and shoot.” Everyone today uses photos and their phones to capture what is happening all around them at any given moment. You can use photography to this end, but it’s not a limitation. Creative design photography is a sub-discipline that combines elements of visual design and staging with still photography. Utilizing creative design photography gives you a chance to truly express yourself. (more…)
Food Photography Should Have You Salivating
Think about how many pictures you’ve looked at in your life. It’s a number so high, you can’t even count. Out of all the images that you’re exposed to, only a select few stick with you. However, those photos can be powerful. That’s the point of photography after all — to capture a moment and an emotion and relate it to the audience. If your business is food, you want photography of your product to have your audience salivating. Excellent food photography can evoke many of the sensory experiences that come with actually eating the food in question. These are the kinds of images you absolutely need if you work with food. (more…)
The Power of a Portrait
How are the walls of your home looking? Are they filled with pictures and art that means something, or do you have placeholders hanging? Home decorations are an excellent opportunity to express yourself and capture memories all in the same place. There’s no better way to capture a specific memory than through the use of photography. When it comes to immortalizing people, the portrait is the perfect device. This isn’t your classic, Renaissance, guy-holding-a-sword-looking-wistfully-into-the-distance kind of portrait, but the idea is the same. A portrait captures a person and their emotion. It’s a snapshot of a moment in life. Whether it’s for your business headshot, pregnancy photos, or senior pictures, utilize the power of a portrait. (more…)
Ready to Shoot Some Outdoor Photography?
Beauty is all around you! From sweeping landscapes to meticulously hung Christmas lights, much of the beauty you find is outdoors. There may come a time when you decide you’d like to capture a little bit of that beauty for yourself. That’s when you’ll undertake the at-times-precarious task of shooting some outdoor photography. You’ll want to make sure you’re ready.
When you shoot outdoor photography you’ll follow many of the same basics that you’d use when shooting any style of photography. You’ll always need good framing and light. However, working outdoors means dealing with the elements. Here are a few things to keep in mind when you set out to shoot some outdoor photography. (more…)
Good Video Stands the Test of Time
Media and technology are constantly changing landscapes. The latest gadget will only stay relevant until the next one hits shelves. It can all seem so overwhelming. How do you stay ahead of the game amidst so much fluctuation? Good quality content will survive the test of time and outlast any piece of technology. This is how you can take care of your business in the long term. The technology you use to capture and share media will change inevitably. However, having the skills (or working with people who have the skills) to produce quality content will serve you well down the road. Good video will stand the test of time. Are you using this medium to your advantage? (more…)