You know good content when you see it. Whether it’s a video or image, a piece of media that catches your eye can capture your attention. If you’re responsible for the image of a brand or product, harnessing the power of media is vital for spreading awareness and building an audience. But your brand’s website can’t just be a collection of cute cat videos and memes. You need a strategy when you set out to establish your brand. This applies to your website, social, and advertising media as well. Creative direction is an important part of branding because you need a singular vision. To achieve this effect, you need a creative director. (more…)
Blog
What People Get Wrong About Lifestyle Photography
Lifestyle photography is an essential component of branding. It’s a relatable style of photography that focuses on people to make products and concepts more accessible. Whether you run a blog or want to normalize the use of a product, lifestyle photography is a great option. However, there’s plenty of room for nuance in this photography style. The goal of lifestyle photography is to capture a relatable moment. At times photos can be miscategorized as lifestyle photography. While image categories may not be important to you personally, it represents a larger misconception. You want your lifestyle photography to work for you. Here’s what people get wrong about lifestyle photography. (more…)
Which Medium Should I Use?
Marshall McLuhan once said, “The medium is the message.” This refers to the idea that the way you present information says just as much as the information itself. It’s an important consideration to make when designing your next set of marketing materials or website content. Design elements and images often act as the hook that gets a reader to peruse your copy. Without that initial attention grab, you’ll never be able to communicate your valuable information to your audience. The message you’re trying to convey should determine the package in which it arrives. So, how do you determine which medium of communication to use? (more…)
How Videography Can Help Your Business
Every brand needs images that capture its services and products. To attract new business, you have to be able to showcase yourself. However, high resolution photos don’t always tell the whole story. If your business relies on a particular process or the ease with which customers can use your product, a still image might not relay your message. This is where video can be a huge asset. Videos allow you to tell a complete story. Production can seem daunting, but technology has made it easier and more affordable than ever to create your own videos. Here’s how videography can help your business. (more…)
The Secret to Quality Food Photography
A great meal creates a memorable experience. The sight, smell, taste, and even sound of a perfectly assembled dish can etch itself into the brain forever. If your business’s product is food, this is the exact connection that you hope to make with your customers. To excite their appetites, you need quality images and videos that showcase your delicious creations. However, just pointing your phone at the food you want to capture doesn’t always do the trick. The goal of professional food photography is to recreate these memorable sensations with just an image. Here are some secrets for ensuring you end up with quality food photography. (more…)
How to Get Product Photography Lighting Just Right
If your business relies on selling a product, including visuals of that product in your marketing campaign or website materials is a must. That’s hardly a mind-blowing statement. However, it can be easy to get lost in the familiarity and satisfaction with your own product. A consumer doesn’t know your product in and out like you do. Your images and videos of the product are often their first introduction to what makes your company special. The visuals need to present your product in the best light possible. Good product photography lighting is tricky to nail. It relies on case-by-case conditions. Here are some tips on how to get product photography lighting just right. (more…)
Does Your Website Media Need More Variety?
Despite ever-increasing Internet speeds, the process of getting users to your website and converting them into clients or customers can feel like an arduous journey. You use certain tactics to get your website found. Keeping visitors on your site is a whole different process. Once users arrive at a website, they want to quickly find the information they need. Offering a variety of engaging media for them to interact with along the way can increase your odds of keeping them around. (more…)
You Need a Director on Your Next Creative Project
When you hear the word “director,” your mind probably conjures an image of a bossy person wearing a beret and sitting in a fancy chair while yelling “CUT!” Even if a director isn’t quite that cartoonish in your mind, you still may not have a complete picture of what that person brings to the table. At their core, directors are people who have the artistic and technical knowledge to make an informed decision. If your business or brand is embarking on a creative venture, you’ll want someone at the helm who can help shepherd your vision to the promised land of creation. You need a director for your next creative project. (more…)
Invest in Professional Photography for Your Website, Not Social Media
If you’re on top of your marketing game, your company probably presents itself on a variety of platforms. You may have a website, a Facebook page, an Instagram account, and printed materials to help brand your business. What do these media all have in common? They all need attention-grabbing visuals to hook potential customers. However, not all visuals are created equal — that is to say, not every branding image needs to be of the same quality. So, how you do decide when you can take a picture yourself, and when the services of a professional photographer are appropriate? (more…)
Going Big with Your Marketing? Hire a Professional Photographer!
Have you decided that the next step in growing your business is to make a huge marketing statement? Whether that means paying for a billboard, direct mailers, or simply investing in a completely revamped website and branding, one of the best ways to help your business stand out is through the use of custom, professional photography services! So before you head to the print shop, or fork out hard-earned money for any marketing materials, make sure you have the professional photographs you will need to make those products really polished and efficient. (more…)