Visual marketing encompasses several different focuses, such as lifestyle photography that visualizes how consumers might enjoy using a product. Likewise, product photography highlights a product’s best features, providing an enticing and informative description by creatively capturing the object in question. Today, professional Dallas photographer, Doug Davis, explains how product photography tells an object’s story, and why it’s such a vital focus in modern visual marketing.
Perception, Perception, Perception
When shopping at the store for a specific product, you may pick the object up and turn it over to examine it from different angles. At that moment, there is no marketing copy or advertising to consider, only the item itself. When done exceptionally well, product photography allows the consumer to intimately view the product without stepping foot in the store. A well-lit, well-composed, and attractive image can influence a consumer’s perception as they associate the same level of professionalism with your company and brand.
Storytelling Through Photography
The more familiar a customer feels with a product, the more likely they are to purchase it. With the significant increase in ecommerce and online marketing, distance prevents many customers from intimately examining an item before purchasing it. Product photography has become a vital source for bringing products close to far-away consumers. To stand out against the influx of information and advertising, Doug Davis combines masterful photography with an artful eye to create a tasteful, but striking, image that tells a product’s story. Having worked with companies including Neiman Marcus, Bachendorf’s, Dell, and Movado, Doug has extensive experience creating outstanding product photographs for both online and print marketing campaigns.
Display Your Product Professionally with Your Dallas Photographer
If you require the expertise of a professional to develop custom product photography for your website, or a high-quality video to promote your business, event, or charity, then speak with your Dallas photographer about visual marketing today. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas 75226. You can reach our Dallas office by calling (214)746-6336, or email Doug at doug.davis@d2studios.net. We will be happy to consult with you regarding any of your commercial photography needs.