Think back to where or in what context you might have seen the portrait of a CEO. Maybe it was a formal, posed shot of an unsmiling guy in an uncomfortable-looking suit hanging in a bank or in the Board of Trustees room at your university. Maybe you remember an iconic portrait gracing the pages of a magazine, like Steve Jobs and the apple encouraging you to “Think Different” or the CEOs of Ben and Jerry’s smiling and offering some of their signature ice cream.
In today’s internet-reliant world, your portrait follows you everywhere, from your company’s website to the posts on its social media pages. And while a well-done portrait can reinforce a positive brand image and draw visual interest, a poorly executed or thought-out portrait (or, even worse, no portrait) can turn off prospective customer, clients, and influencers.
Whether you’re a regional manager, a training coach, a CEO, a marketing guru, or an independent consultant, follow these tips when you get ready to have a professional business portrait taken:
Go with a Professional
Maybe you have a friend with an awesome camera or your spouse dabbles in amateur photography. That’s great, but it’s not going to cut it when it’s time for a business portrait. Instead, opt to work with an experienced portrait photographer who has the equipment, space, and know-how to bring out your personality in a visual format.
Make Sure Your Portrait Works Well in Different Sizes
Your photograph will likely be used in both print and online media. This means that you’ll want a photograph that looks good in large and small (and sometimes very small) formats. A professional portrait photographer will be able to provide you with a selection of prints that have been edited to fit varying format sizes.
About Your Dallas Professional Photographer:
Doug Davis has been producing professional, engaging videos and product, food, and lifestyle photography from his Dallas photography studio for over 20 years. We’d love to discuss how video can play a vital role in your dynamic marketing strategy. D-Squared Studios is located at 4312 Elm Street, Dallas, Texas 75226. Contact our office at (214)746-6336 or doug.davis@d2studios.net to schedule a consultation.