If your business relies on selling a product, including visuals of that product in your marketing campaign or website materials is a must. That’s hardly a mind-blowing statement. However, it can be easy to get lost in the familiarity and satisfaction with your own product. A consumer doesn’t know your product in and out like you do. Your images and videos of the product are often their first introduction to what makes your company special. The visuals need to present your product in the best light possible. Good product photography lighting is tricky to nail. It relies on case-by-case conditions. Here are some tips on how to get product photography lighting just right. (more…)
Despite ever-increasing Internet speeds, the process of getting users to your website and converting them into clients or customers can feel like an arduous journey. You use certain tactics to get your website found. Keeping visitors on your site is a whole different process. Once users arrive at a website, they want to quickly find the information they need. Offering a variety of engaging media for them to interact with along the way can increase your odds of keeping them around. (more…)
When you hear the word “director,” your mind probably conjures an image of a bossy person wearing a beret and sitting in a fancy chair while yelling “CUT!” Even if a director isn’t quite that cartoonish in your mind, you still may not have a complete picture of what that person brings to the table. At their core, directors are people who have the artistic and technical knowledge to make an informed decision. If your business or brand is embarking on a creative venture, you’ll want someone at the helm who can help shepherd your vision to the promised land of creation. You need a director for your next creative project. (more…)
If you’re on top of your marketing game, your company probably presents itself on a variety of platforms. You may have a website, a Facebook page, an Instagram account, and printed materials to help brand your business. What do these media all have in common? They all need attention-grabbing visuals to hook potential customers. However, not all visuals are created equal — that is to say, not every branding image needs to be of the same quality. So, how you do decide when you can take a picture yourself, and when the services of a professional photographer are appropriate? (more…)
Have you decided that the next step in growing your business is to make a huge marketing statement? Whether that means paying for a billboard, direct mailers, or simply investing in a completely revamped website and branding, one of the best ways to help your business stand out is through the use of custom, professional photography services! So before you head to the print shop, or fork out hard-earned money for any marketing materials, make sure you have the professional photographs you will need to make those products really polished and efficient. (more…)
Is it time to update your headshot, either for an online profile, an upcoming interview that will be published, or simply your company’s website? If so, don’t settle for a mediocre image of you in front of one of your plain white office walls, taken by a coworker with a smart phone. A professional photographer can help you to truly look your best, and that can be incredibly helpful when it comes to both networking and bringing credibility to your message or brand. Of course, there are also a few things you’ll want to consider before scheduling your headshot. (more…)
When you look at your website, the one you worked so hard to complete and launch, do you still feel like something is missing? Are your print materials not looking the way you would like, or your advertisements falling just a little flat? It could be that what your business needs is professional photography to make your products stand out. If you want the edge on your competition, make sure you are putting your best foot forward, and you can do so by using professional photos to market your goods or services! (more…)
Have you ever wondered what it would be like if we couldn’t take pictures? Photographs have become an integral part of the very fabric of our lives. We can look at ourselves at all different stages of our lives. We can even see what our parents and grandparents look liked, and experienced as they were growing up. It’s fascinating and amazing. We can relive our travels, experiences, and memories. We can see ourselves in the bathtub as babies (yes, we ALL have those pictures), and compare what our children look like to our pictures at the same age. Whoever invented photography had a huge effect on the quality of the lives of those who came after. Take our fun quiz below to find out some interesting facts about who invented photography.
If you need a video project or photo shoot for your company, business, school, nonprofit organization, etc., hiring a professional photographer is the best choice. There are so many roles a professional photographer plays, or he or she will have the staff and crew to perform those roles in a professional manner. Are you familiar with configuring photography gear, special lenses, lighting, and how to use multiple cameras? These are only some of what a professional photographer knows and understands when performing a shoot. There are many roles that a professional photographer plays.
One of Doug Davis’s recent photo shoots included taking a professional headshot of Peter Balta, President of Texas Instruments Education Technology. While Doug considered photographing Peter Balta a privilege, Peter was extremely happy with the results of the shoot. Professional headshots are crucial these days because with the rise of social media, people expect to see pictures of who they are interacting with, or who they are doing business with. Peter Balta understands this, and so does Doug. Whether you need an original headshot, or your headshot updated, Doug will be happy to help.