Gadgets are fun — they’re designed to make things easier for you. However, up-to-date tools and gadgets are often expensive as well. This is especially true when it comes to the realm of photography and video. So, how do you decide when to pay for the goods, and when you can get by on some Macgyver-esque rigging? Well, you should probably ask yourself what the purpose of the photo/video shoot is. Obviously the size of your company or department will determine what your budget is, but when you’re deciding what kind of resources to devote to the project, your end goal is crucial. If this photo and video content is going to be the flagship of your brand, the initial touchstone for new customers or investors, you’ll want to make sure it’s up to snuff.
You Need to Consult Your Photographer or Director of Photography About Gear Use
If indeed the content you’re looking to create is timeless branding, you should prepare to work with a professional. Once you’ve found the right photographer, lean on their experience. If you have an idea of the aesthetic you want, rely on the expertise of your photographer to achieve the look. They can work within your budget and determine what type of cost-effective gear can be used to realize your vision.
Adding a Gaffer or Grip to Your Shoot Adds Production Value
The production industry is overflowing with its own terminology and lingo. If you deep dive into this world you’ll realize that everyone has a specialty. Depending on the size of your project, you may want to include a gaffer (who specializes in electric and lighting on set) and/or a key grip (someone who sets up physical rigs and props). This production professionals can help your photographer achieve a certain look. They’re also often familiar with the gear they’re using, so they know how to work efficiently on set. Your photographer will most likely have grips and gaffers that he or she prefers to work with.
Do You Need Professional Photography or Videography Services in Dallas?
Doug Davis is a professional photographer based in Dallas, TX. Doug’s more-than-20 years of experience will help you determine what gear you need to achieve the right look within your budget. He’s worked with clients all over the DFW, including national brands and individuals. To hire Doug, contact D-Squared Studios in Dallas, TX at 214-746-6336.