With more innovative technology powering our personal devices than ever before, the approaches to reaching the public with your message have evolved. Visual marketing helps define and differentiate your company from others, and professional videography is one of the most effective ways to set your company’s presence apart from the rest.
Why are videos better than photos for my company’s website?
Professional, and preferably original, photographs are vital to your company’s visual marketing campaign. Websites need imagery to make them come alive and hold people’s attention. Billboards and print media ads need pictures to draw people’s interest. Videos, however, combine the attraction of original imagery with the information provided in typical ads, and deliver them through an entertaining medium (if done correctly).
How good will the video quality be?
As a professional, the videos that Doug Davis creates aren’t your run-of-the-mill public media videos. Every project offers a high level of production quality, as Doug utilizes his extensive experience in all areas of video production (he’s served as director, sound guy, lighting director, director of photography, electrician, and general gofer guy on shoots for Red Bull, Ronald McDonald House, United Leather, and APYTV).
How long should the videos on my website run?
Because of the ease with which they can be consumed, videos garner up to four times more viewers than the readers a typical website page attracts. However, the attention span of the average web surfer isn’t very long, and if the video runs too long, it might defeat itself. The ideal length of your video will depend on its purpose (brief advertisement, instructional video, etc.), but should be tailored to provide as much information as needed in as little time as possible.
How much say will I have in the production process?
Like all of his projects, Doug will work closely with you to produce a final project that meets and exceeds all expectations. Whether you prefer to be involved in every step, or simply receive periodic updates on progress, you can determine how much you participate in the process.
ABOUT DALLAS PHOTOGRAPHER, DOUG DAVIS:
Dallas-based professional photographer and videographer, Doug Davis, has worked with a wide range of clients, from American Airlines to the Susan B. Komen Foundation. If you’d like to learn more, or if you need the services of a highly-experienced professional photographer, then contact D-Squared Studios by calling our office today at (214) 746-6336.