Lifestyle photography is an essential component of branding. It’s a relatable style of photography that focuses on people to make products and concepts more accessible. Whether you run a blog or want to normalize the use of a product, lifestyle photography is a great option. However, there’s plenty of room for nuance in this photography style. The goal of lifestyle photography is to capture a relatable moment. At times photos can be miscategorized as lifestyle photography. While image categories may not be important to you personally, it represents a larger misconception. You want your lifestyle photography to work for you. Here’s what people get wrong about lifestyle photography.
Lifestyle Photography Doesn’t Capture an Extraordinary Moment
In fact, it’s meant to capture a slice of life. You may see an image of a happy couple giving one another a pickaback ride and smiling. While that moment may be cute, is that something the couple actually does? It’s an important idea to keep in mind when deciding what kind of lifestyle photography you want. Your goal is to be relatable and candid for your audience. This is especially true for social media channels and blogs. You want to showcase an actual moment that someone would experience while using your product or service.
Lifestyle Photography Doesn’t Rely Heavily on a Script
You want your photographer to be informed about their subject. That’s true of any style of photography. However, to capture truly candid images, you don’t want to rely on a lot of staging or direction. Lifestyle photography is about giving your audience a glimpse of reality. A combination of preparation and comfort with the subjects will yield the best results.
Don’t Get Lifestyle Photography Wrong
When you represent your business, you want to put your best foot forward. To really nail lifestyle photography for your website, blog, or social media, you need someone with creative direction and skill. Doug Davis is an accomplished photographer living in Dallas. From his studio space, D-Squared Studios, he has helped major brands and individuals alike tell their stories. For help with your lifestyle photography project, contact D-Squared Studios in Dallas, TX at 214-746-6336.