It comes as a shock to absolutely no one that blogs are a big thing. Everyone, from celebrities to hipster foodies to the vegan stay-at-home-mom next door, uses this digital medium to express themselves and share their knowledge. Other than the writing, good-looking pictures can make or break a blog. While professional bloggers, especially those… Read more »
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How Professional Portraits are a Must-Have in a Connected Business World
Think back to where or in what context you might have seen the portrait of a CEO. Maybe it was a formal, posed shot of an unsmiling guy in an uncomfortable-looking suit hanging in a bank or in the Board of Trustees room at your university. Maybe you remember an iconic portrait gracing the pages… Read more »
Casting Call: 3 Things You Need to Know about Headshots
Whether you prefer stage, screen, or television (or, like most actors, any paying work you can get!), then you know that your headshot is your business card. Traditional headshots consist of a close-up, black and white shot of your face and head, although color headshots and ¾ shots are also acceptable. Casting directors use headshots… Read more »
Weird is the Word: Creative Photography Trends for 2015
Commercial photography, creative photography, or stock photography. Call it what you will, but high-quality pictures for advertisements, blogs, and websites are an industry to themselves and, as such, are subject to trends. Getty Images, the ubiquitous, Seattle-based stock photography juggernaut, just released their 2015 webinar discussing what trends will move the industry in 2015. Today,… Read more »
Capturing Christmas: Top Tips for Great Holiday Pics
Christmas pictures are forever. Whether they’re goofy, earnest, or just plain sweet, pictures from Christmas parties and Christmas mornings are what memories are made of. Be sure to follow our three simple photography tips for creating fun, contemporary Christmas pictures. Bring Plenty of Backup If there’s one essential rule of capturing great Christmas pictures, it’s
Does Your Website Need Video? 3 Essential Questions to Ask
Over the past few years, video has become a pillar of many successful online marketing strategies. It seems like everyone from start-ups to huge corporations are incorporating video content into their websites and social media efforts. While the research says that video is a smart way to boost your marketing efforts, some serious thinking and… Read more »
Why Your Online Store Needs Professional Product Photography Now!
A quick online search will yield you plenty of blog posts and articles offering tips and tricks for taking good product pictures for your online store or business. While do-it-yourself product photography is a good option for some businesses, if you don’t have the right equipment and know-how, you’re going to end up with less-than-stellar… Read more »
Take the Drama Out of Your Next Family Portrait
Behind every stiff, formal, awkward family portrait (and, let’s be honest, at least half of all the family portraits you’ve ever seen or been a part of fall into one of those categories) is a photo shoot fraught with drama, uncomfortable clothes, and stress. However, your next family portrait session doesn’t have to be a… Read more »
Three Surprising Secrets of Sumptuous Food Photography
“You mean the food in the package looks nothing like the food on the label,” said no one, ever. Seriously though, it comes as no surprise to anyone past elementary school age that the pictures of food we see on most packages, websites, and TV commercials has been made up with as much care as… Read more »
Enhance your Blog with a Professional Video
Blogs. Everyone seems to have one these days. In fact, you’re reading ours right now, after all. We’re right there with other aspiring bloggers. Unfortunately, the more popular and common a creative/informational/marketing medium becomes, the more saturated it is. How can you possibly stand out from the crowd when there are so many fish in… Read more »